Sample decodes of made-up products, showing the format. Real decodes will name real products and link the pack photos and video.
MisleadingSnacks
Protein biscuit
Front says High protein
7 g protein vs 25 g sugar per 100 g. 25 ÷ 4.2 ≈ 6 tsp sugar
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- Front claim
- High protein
- Top ingredients
- Refined wheat flour, sugar, palm oil
- The math
- 7 g protein vs 25 g sugar per 100 g. 25 ÷ 4.2 ≈ 6 tsp sugar
- Verdict
- Misleading
Sample product
MisleadingBakery
Multigrain bread
Front says Multigrain
Maida is the first ingredient. Whole grains are under 10% of the loaf
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- Front claim
- Multigrain
- Top ingredients
- Refined wheat flour, water, mixed grains (8%)
- The math
- Maida is the first ingredient. Whole grains are under 10% of the loaf
- Verdict
- Misleading
Sample product
Label matchesOils
Cold-pressed groundnut oil
Front says 100% groundnut
One ingredient listed, and it matches the claim
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- Front claim
- 100% groundnut
- Top ingredients
- Groundnut oil
- The math
- One ingredient listed, and it matches the claim
- Verdict
- Label matches
Sample product
Partly trueBeverages
Kids' health drink
Front says Added vitamins
Sugar is the first ingredient. Two spoons ≈ 2 tsp sugar per glass
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- Front claim
- Added vitamins
- Top ingredients
- Sugar, malt extract, cocoa solids
- The math
- Sugar is the first ingredient. Two spoons ≈ 2 tsp sugar per glass
- Verdict
- Partly true
Sample product
Label matchesBreakfast
Plain rolled oats
Front says Wholegrain
One ingredient. 1 g sugar per 100 g
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- Front claim
- Wholegrain
- Top ingredients
- Rolled oats
- The math
- One ingredient. 1 g sugar per 100 g
- Verdict
- Label matches
Sample product
Partly trueDairy
Fruit yoghurt
Front says Real fruit
Fruit is 6%. Sugar is 14 g per 100 g ≈ 3 tsp per cup
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- Front claim
- Real fruit
- Top ingredients
- Milk, sugar, fruit preparation (6%)
- The math
- Fruit is 6%. Sugar is 14 g per 100 g ≈ 3 tsp per cup
- Verdict
- Partly true
Sample product
Partly trueSnacks
Baked chips
Front says Not fried
Fat is 18 g per 100 g. Oil is still the second ingredient
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- Front claim
- Not fried
- Top ingredients
- Potato flakes, edible vegetable oil, starch
- The math
- Fat is 18 g per 100 g. Oil is still the second ingredient
- Verdict
- Partly true
Sample product
Label matchesDairy
Desi cow ghee
Front says Pure ghee
One ingredient. Fat profile on the label matches ghee
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- Front claim
- Pure ghee
- Top ingredients
- Milk fat
- The math
- One ingredient. Fat profile on the label matches ghee
- Verdict
- Label matches
Sample product
MisleadingBreakfast
Honey oats cereal
Front says With real honey
Honey is 2%. Sugar comes before oats in the list
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- Front claim
- With real honey
- Top ingredients
- Wheat flakes, sugar, oats, honey (2%)
- The math
- Honey is 2%. Sugar comes before oats in the list
- Verdict
- Misleading
Sample product