MisleadingSnacks
Protein biscuit
Front says High protein
7 g protein vs 25 g sugar per 100 g. 25 ÷ 4.2 ≈ 6 tsp sugar
Sample product
Food label decoding · India
The front ofthe pack sells.The back tells.
We read food labels, do the simple math, and tell you what is really inside, in plain words. No marketing. Only proof printed on the pack.
- No paid videos
- No free samples
- Every calculation shown
Nutritional information
Front of pack says"High protein biscuit"
| Per 100 g | Amount |
|---|---|
| Energy | 482 kcal |
| Protein | 7 g |
| Carbohydrate | 68 g |
| of which total sugars | 25 g |
| Total fat | 20 g |
| Sodium | 310 mg |
25 g sugar ÷ 4.2 g per tsp ≈6 tsp
Sugar is 3.5× the protein
Verdict: a sugar biscuit with a protein sticker.
Sample decode of a made-up product, for illustration.
"High protein"check grams per 100 g
"No added sugar"look for maltodextrin
"Multigrain"is maida listed first?
"Natural"read the full ingredient list
"Baked, not fried"check the fat
"Real fruit"find the percentage
"Made with honey"how much honey?
How it works
Trust is built in four steps, in this order.
We start with free label decoding. Certification comes only after people trust our work.
Step 1
Decode labels
Free videos that compare the front claim with the back label, with the math shown on screen.
Step 2
Smart buyers
A community of people who flip the pack before they buy, and send us products to check.
Step 3
Test brands
Honest brands sign a yearly plan. We buy their products from shops at random and get them lab tested.
Step 4
Trust badge
Brands that pass carry the True Label badge. Brands that fail lose it, publicly.
The proof trail
Every decode can be checked from shop to verdict.
We show each step on camera, so you never have to take our word for it.
01 · Shop
Bought like you buy
We pick up the pack from a normal shop or online store and keep the bill.
02 · Camera
Unboxed on video
The pack, batch number and date are filmed before anything else happens.
03 · Math
Decoded on screen
Front claim, back label and every calculation, shown step by step.
04 · Public
Published in full
The verdict, the photos and the math go live together. Nothing is hidden.
Why trust us
Four rules we never bend.
Rule 01
No free samples
Brands cannot send us "special" packs. We buy every product ourselves.
Rule 02
No paid videos
No brand can pay to be decoded, praised or left out.
Rule 03
Full disclosure
Our founders also run a food business. We never review their products.
Rule 04
You choose
The community votes on which products we decode next.
Our promise
You deserve to know what you are feeding your family.
- We only use facts printed on the pack. No rumours, no guessing.
- We show every calculation so you can check it yourself.
- We praise honest products as loudly as we question misleading ones.
- We never take money to talk about a brand in our videos.
- We never test or certify a product made by our own founders.
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Read the back. Buy on proof.
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